Copyright © 2000-2015
We were recently asked to contribute to Desktop magazine’s Futureproof issue with our thoughts about the future of creativity & Design.
Below is our written & visual response on the topic:
The truth is that we have no idea what the 'future of design' will be, either from a close perspective only as far as tomorrow or as distant as 10 years from now.
Since our graduation at the end of the 20th Century things have expanded so much, (remember Pantone paper & Omnicrom machines?) with streams so commonly intertwined these days, that it is unclear what label constitutes this 'inter-deciplinary' described realm we operate in.
The lines have been blurred, & they will only get blurrier, due to technological, social & economic elements surrounding our everyday. What we do know though, is what we'd like to see design incorporate as an integral part of its ideology, & that is the principle of CHANCE.
Throughout creative history many visionary movements & individual creators have applied this principle to varying degrees & levels of success. The Fluxus movement, DADAist & Surrealist come to mind, producers of incredibly beautiful outcomes, that were as well designed as they where randomly executed.
How would Duchamp's 'The Bride Stripped Bare by Her Bachelors, Even' be perceived if it wasn't for those fateful 'cracks' eventuated through its transportation? Would Walead Beshty “Traveling Glass Cubes' series have the same connotations if it didn't utilise this karmic element? Could Max Ernst's collage work portray the same intensity without an open mind towards contradictory randomness?
The implementation of this principle has resulted in the production of pivotal works in typography, print, collage, sculpture, architecture & other fields, all of which have greatly influenced contemporary aspects within design.
What we propose is not to simply devalue every structural fundamentality behind design, principles we must all learn during our formative years before we can disregard them, but to keep an alertness towards exterior factors that come into play alongside these elements through the design process.
The CHANCE we are referring to isn't just about being playful (who can argue with having fun, right?), but rather as a symbolism to open-up, to let things in; opinions, influences & analysis, not merely from practitioners but a broader audience; to explore theories that come from texts as well as experiences; an awareness of the everyday.
The future of design needs thought, a focus on process, contemplation & reflection rather than on 'keeping up' with the speed of life. An emphasis on developing a train of thought rather than a final product.
It is our hope that this 'opportunist' approach will assist design in no longer being defined by a doctrine of physical function & purpose, but evolve it into an exchange of ideas full of flexibility & adaptability among a greater collective.
- The Pandas